BUFFALO, NY, November 26, 2008 -- William S. Hein & Co., Inc. is pleased to announce the promotion of William Shannon Hein to the position of Vice President, Sales. Mr. Hein joined the company in 1999, overseeing the acquisition of the Fred B. Rothman Company in Littleton, Colorado. He then moved into the outside sales arena, with responsibility for contract negotiations, products sales and customer relations. He is a graduate of the College of Charleston (SC), where he earned a B.S. degree in Business Administration. Mr. Hein represents the third generation of family leadership at William S. Hein & Company, Inc. He resides in Amherst, New York with his wife, Denise, and daughter, Winter.